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The Marketing and Communications Department of the University of Pécs Medical School has received a Golden Award in the framework of the Campaign Signature Brands benchmark, which is an international competition recognizing excellence in marketing. The team also won a Bronze Award in the Content & Social Excellence category. The awards were presented at a ceremony held at Müpa Budapest on 17 September. The Golden Award also provided the opportunity for the team with a place in the European final, which will take place in spring 2027.

According to marketing.hu, which reported on the Marketing Summit Signature Awards, which recognizes the work and performance throughout the year of in-house marketing teams. The evaluation covers strategic thinking, consistent brand building, organizational processes and cooperation with partners, as well as measurable professional and brand-building results.

The application was not focusing on the success of individual campaigns or communication activities, as it also presented the full range of activities, such as strategy, communication, content creation, digital marketing, student recruitment, data-driven decision-making and partnerships.

International jury of 17 experts evaluated the applications, and the members represented professional perspectives from 11 countries. In the In-House Marketing Team of the Year category, the Marketing and Communications Department at the University of Pécs Medical School was selected as the winner. The team also received a Bronze Award in the Content & Social Excellence category.

„An independent international jury of professionals evaluated our work. We stood on the stage alongside major brands such as Lidl, Erste, K&H, Mizo and foodora, and received the Golden Award as an in-house marketing team. This is an important professional recognition for us, but above all, it is recognition of the team’s joint effort. It is the result of many years of dedicated work, many ideas, professional discussions, campaigns, data, creativity and cooperation” – said Dr. Zsófia Duga, Head of the Marketing and Communications Department at the University of Pécs Medical School.

She added that making the shortlist was already a significant achievement, especially as the team became a finalist in two categories. Winning the In-House Marketing Team of the Year category, however, recognizes not just individual successful projects, but the work of the entire team and the quality of the marketing and communication model developed over the past few years.

„For me, the most important message of this award is that it is not the success of one person or a single campaign. It belongs to a team where people with different skills, professional backgrounds and personalities work together towards the same goal. The work of every member of our team is reflected in this achievement” – highlights the Head of Department.

The Golden Award also secures the Pécs team a place in the Signature Brands European Final in 2027, where the team will represent the University of Pécs and the Hungarian higher education marketing on the international stage.

„We would also like to express our special thanks to the leadership of the faculty for their continuous support, cooperation and for providing us with professional opportunities that have allowed us to grow over the years. The trust and support from the leadership, which gave us the freedom to think independently, try new approaches and build for the long term, have been essential in enabling our team to work of such a high standard and achieve these results” – added Dr. Zsófia Duga.

Photos:

Signature Brands Hungary 2026